Aboli Mahajan
COMMUNICATION
ART
STRATEGY
IDENTITY
Design strategist crafting distinctive innovative systems through compelling storytelling, meaningful dialogues, and immersive visual experiences.
Hi, I'm a cat person!
^^
I have stepped into the field of visual communication and strategic design to bridge my way of seeing the world with concepts that, though seemingly simple, hold the power to resonate, disrupt, and transform. My practice spans UI/UX, graphic design, creative direction, business strategy, innovation ventures, and system design—each discipline expanding my understanding of how design can shape experiences, influence decisions, and build meaningful interactions.
In fashion design, I crafted personalities through attire; in illustration and storytelling, I sparked conversations; in strategy and systems thinking, I now design frameworks that challenge, streamline, and evolve. I see design as more than aesthetics—it is a tool for narrative, behavior, and systemic change.
I thrive on interdisciplinary collaboration, seeking to partner with equally driven individuals across and beyond my field. My goal is to learn, unlearn, and push boundaries, shaping a world where design is not just seen but truly felt, experienced, and lived, hence bridging logic and emotion, intuition and structure.
Design in Digits
175
beautiful and functional screens designed
14
brand kits created with detailed narratives.
12+
design tools mastered
400k
impressions across platforms
10
awards and certifications
14
mugs collected
20+
teams worked with and led
100%
of cats encountered were petted.
55
books on my bookshelf
7
languages to speak, read, and write in
76
anime shows binged
32
cities experienced, countless stories gathered.
Meet Inksomniax
Seeing as I stay up through the night very often, and enjoy spending that free time working on design related projects including artwork and creative writing, I've chosen to focus on the word 'insomnia' and the symbol of the moon along with the word 'ink'. The 'x' at the end of the name signifies a collaboration between two parties. The dark teal also stands to represent a darkening sky; it shows professionalism and confidence.
The letters in the 'ix' are a combination of rounded edges, corners, serifs, and symbols. The letters are meant to show flexibility in design aesthetics as per clients while remaining strong in design sensibilities. The two sides of the x show the crescent and the full moon as a display of how I have two very contrasting sides to myself and choose which one to display.
SPECIALIZATION
Creating thoughtful stories and stunning visuals to build inspiring brands.
Branding:
Research driven experience design concepts with fresh, captivating aesthetics.
UI/UX
Adaptive art styles for illustrations, print media, and visual concepts that are sure to catch your eye.
Graphics
Premium designs inspired by natural elements, crafted for confidence and comfort.
Fashion
Moments and Milestones
mintaka:
fashion and visual communication designer for a womenswear label
SHE CODE:
A COLLABORATIVE PROJECT FOR WOMEN's health and lifestyle
national institute of fashion echnology:
Bachelor's degree in fashion design
UPCOMING:
Eigenlicht, an immersive kinetic typography experience
Royal college of art:
master of arts in communication design
What I Stand For
Design isn't neutral—every choice shapes the world we live in.
Agency for
Change
Applying ideas that propose a step in a new direction, innovation to resonate with a global audience.
Visual
Language
Crafting visually captivating experiences that push the boundaries of traditional aesthetics, exploring novel concepts and artistic expressions.
Environment
Promoting sustainability and thoughtful consumption in all stages of development, maintaining a green footprint.
Empowerment
Championing individuality and uniqueness through design, making the choice to be inclusive and create spaces for representation.