Narratives
curated
Identities
featuring
Ecosystems
curated
Campaigns
featuring
Visuals
curated
Touchpoints
featuring
Narratives curated to empower.
Touchpoints featuring
sentiment.
Futures
designed by
inksomniax.
WELCOME TO MY COGNITIVE PLAYGROUND
I’m a design strategist focused in communications and experiences. I work with clients across major industries to create unique visual narratives with lasting impacts.
My process prioritizes creating tailored interfaces created with sentiment and delivering innovatively crafted media.
Where strategy meets storytelling-designing brand ecosystems that make identities feel like
best friends.
Visuals
Designing aesthetics that speak through systems of typography, color, and character that resonate across every medium, across screens of all sizes, and print media.
Building insight-driven frameworks and decision systems that align design with purpose, business value, and cultural relevance. Highlighting a research-backed approach to design.
Strategy
Experience
Crafting meaningful, intuitive journeys that connect users to ideas, products, and each other across digital and physical touchpoints. Creating solutions that inspire creativity in every moment.
Love,
Inksomniax
Seeing as I stay up through the night very often, and enjoy spending that free time working on design related projects including artwork and creative writing, I've chosen to focus on the word 'insomnia' and the symbol of the moon along with the word 'ink'. The 'x' at the end of the name signifies a collaboration between two parties. The dark teal also stands to represent a darkening sky; it shows professionalism and confidence.
The letters in the 'ix' are a combination of rounded edges, corners, serifs, and symbols. The letters are meant to show flexibility in design aesthetics as per clients while remaining strong in design sensibilities. The two sides of the x show the crescent and the full moon as a display of how I have two very contrasting sides to myself and choose which one to display.
What I Stand For
Design isn't neutral—every choice shapes the world we live in.
Agency for
Change
Applying ideas that propose a step in a new direction, innovation to resonate with a global audience.
Visual
Language
Crafting visually captivating experiences that push the boundaries of traditional aesthetics, exploring novel concepts and artistic expressions.
Environment
Promoting sustainability and thoughtful consumption in all stages of development, maintaining a green footprint.
Empowerment
Championing individuality and uniqueness through design, making the choice to be inclusive and create spaces for representation.
Impactful communication is not just noise.
Raise your voice.
Who am I as an artist?
As a hyper butterfly that likes exploring the making of beautiful things, it does get hard sometimes to define such a wide range of skills with a passion within a niche that's intangible or undefinable for the sheer love of everything that branches from the core of my inspiration.
My journey has been overlapping arcs of rapid learning and empowering experiences, through which I have arrived at the intersection of disciplines and industries at which I now stand.
This positional statement curates the summary of my learning experience, evolution through my master's degree, and culminates with a reflection on where I stand in my profession, with all the strings attached.
Learning from Experiences
MFA
Communication Design
Royal College of Art
5th
Year in Fashion and Communication Design
7
positions across brands and companies.