Objective:
To create a high-impact, cost-effective marketing campaign for a doctor and businesswoman that promotes wellness, nutrition, and health, particularly among women. Instead, the campaign will focus on building trust and interest in natural oils and supplements through an engaging educational journey.
Constraints:
The campaign must not directly name or pitch the product itself, but bring customers and business partners onboard through an organic journey wherein they are personally motivated to take the initiative for healthier lifestyles based on the information given to them.
01
This section consists of the foundation of the marketing funnel that is intended to be used.
02
Explore the creation of the branding kit, including the logo, typography, colors, and brand narrative. View or visit the completed website.
Brand Identity
The SheCode brand was built around trust, warmth, and empowerment — translating a medical expert’s credibility into a human-centered wellness identity. The design balances clinical precision with emotional connection, combining soft, nurturing tones and grounded typography to create a sense of safety and optimism.
Drawing from the archetypes of the Caregiver, Citizen, and Innocent, the visual language conveys empathy, community, and renewal. Every design element — from the curved “Code” signature in the logo to the coral and lavender palette — reinforces SheCode’s philosophy of nurturing women’s wellness with authenticity and scientific grounding.
The brand identity system was developed to be modular and scalable, ensuring cohesion across all digital touchpoints including the website, webinar materials, and social media content.
Website and Social Presence
The website was designed as an educational and conversion-focused ecosystem, bridging medical insight with accessible design. It simplifies the journey from curiosity to commitment by leading visitors through emotional storytelling, clear benefits, and a structured wellness funnel — from webinar sign-up to product engagement and community integration.
The social media and content system mirrors this strategy, using SEO-optimized blogs, visual storytelling, and interactive posts to drive awareness and nurture trust. Each post and landing page serves as an entry point into a cohesive digital funnel — designed to inform, inspire, and gently convert.
A strong focus on Irene’s personal narrative transforms SheCode’s online presence into more than just a campaign — it becomes a movement centered on preventive health, education, and women’s empowerment.
